Channel Qualifications

Channel Qualifications

21 May 20:00 by Leon Conway


Certificate in Channel Management and Certificate in Channel Marketing Launched by the Channel Institute

The Channel Institute has launched its Certificate in Channel Management and Certificate in Channel Marketing courses. The certificate courses are the first business training certificates that have been reviewed and accredited by a vendor-independent Industry Advisory Council, comprised of many of the technology industry’s leading employers worldwide. The qualification is seen as a major differentiator for Channel Account Managers and Channel Marketers that are seeking channel manager jobs or looking to progress their careers in the technology channel profession worldwide.

Business training in areas such as channel management and channel marketing has traditionally been provided by employers or consulting companies on an ad hoc basis, leaving a major skills and knowledge gap in the industry. This has been particularly true for new entrants to the profession, who typically come from end-user sales or marketing. These professionals are often recent graduates who are “thrown in at the deep end” of channel management and partner marketing, or simply put through an employer’s own training academy that rarely focuses on industry-wide best practices.

The goal of the Channel Institute is to bring a more formal, standardized structure to learning for channel business professionals. In particular, the Institute aims to focus on the vastly under-served segment of those that are relatively new to the profession.

Thomas Jensen, VP and Head of Worldwide Partner Sales Strategy at HP comments: “The Channel Institute is a compelling approach to developing the channel profession worldwide. I am delighted to lend my knowledge to help the Institute build channel best practices to progress our profession.” 

Sukhdev Singh, Senior Director, Channel Programs & Partnerships at Microsoft says: “The Channel Institute is a great way to unify channel thought leadership from across the technology industry worldwide, driving best practices in channel management and channel marketing.”

A list of senior channel thought leaders at the worlds largest technology employers who are on the Industry Advisory Panel is here:

Trials of both certificate courses are also being made available for channel professionals to test their knowledge. 

The content and examinations can be accessed here:

Certificate in Channel Management

Certificate in Channel Marketing